Redefining cooking since 1963
For over 60 years, we have been developing innovative cooking solutions that make our customers’ daily lives easier – with high-quality products, smart technology and innovative cooking methods that bring out the best in every meal and inspire people.
Our history
Eating better, then and now
It all began with a good idea: in 1963, Andrew W. Garfield and Georg Timmermann produced their first cookware made from high-quality stainless steel and sold it in Germany under the name ‘AMC’ a true innovation. The first AMC M25 cookware range was a resounding success: thanks to stainless steel and the innovative methods of cooking without adding water and frying without adding fat, AMC International Alfa Metalcraft Corp. AG was founded in Switzerland – marking the start of the company’s expansion across Europe.
Our history
A wide variety of dishes made using AMC pots and pans
As early as the 1970s, AMC pots and pans made it possible to prepare a wide variety of dishes quickly and easily. However, many people relied on fat to enhance flavour – a problem, as many people wanted to eat more healthily. New ways were needed to prepare healthy and tasty meals – with support and suitable recipes. AMC responded with the M27 series in a new design and founded the AMC Institute in 1978, which developed recipes – for delicious and healthy dishes, completely without added fat.
Our history
A growing demand for healthier and quicker cooking
In the 1980s, fitness and healthy eating became increasingly important, yet foods high in carbohydrates continued to dominate. AMC focused on nutritional education and aimed to make cooking even quicker and easier, so that healthy meals could be incorporated into everyday life. With the M28 series, AMC launched the first temperature-controlled cooking system in 1983 – featuring an Akkutherm capsule base, Visiotherm temperature indicator and the Secuquick pressure lid – for healthy, quick and controlled cooking.
Our history
M29 Series – A fresh look and new features for a new decade
In the 1990s, organic products became more popular, and many people started spending more on quality ingredients. Light salads, wholemeal products and international cuisine increasingly replaced fast food. New technologies transformed cooking. AMC launched its M29 range of induction-compatible pots – for safe and energy-efficient cooking. The Audiotherm complemented the Visiotherm with acoustic signals. The Atmosfera also marked the arrival of the first portable hotplate capable of gratinating and baking.
Our history
Change in eating habits
An ever-growing section of the population was changing its eating habits and seeking a healthier diet. This helped the organic boom reach even wider sections of the population. Despite their best intentions, working people in particular found it difficult to find the time to cook fresh meals. Products such as the AMC Secuquick help working people with suitable recipes to put delicious and healthy food on the table in a short time and with little effort. Due to its growing popularity, AMC further developed the pressure cooker lid. Under the name ‘Secuquick softline’, it now even offered two different cooking methods to ensure the best possible programme for every ingredient.
Our history
M30 Series – new ways of cooking
In the 2010s, cooking became a lifestyle – preparing meals together became an event, inspired by TV chefs and new methods such as steaming.
In 2010, AMC launched the premium M30 system – featuring fully automatic temperature and time control. The Audiotherm and the Navigenio portable hotplate automatically adjusted the temperature. The system was complemented by the EasyQuick steaming lid, the Hot Pan with a textured base and the oPan brunch pan.
Our history
AMC Cooking System – Where innovation meets enjoyment
With smartphones and constant internet access, cooking habits have also changed. In 2021, AMC launched the M30s smart cooking system with the connected Cook & Go app – for greater convenience and enjoyment in the kitchen. Together with the M30s pot system and the Navigenio portable hotplate, this created a connected system offering complete control whilst cooking. For this, AMC received the Kitchen Innovation Award and the Golden Award – Best of the Best in the small electrical appliances category in 2021.
Our values – what guides us
Our AMC core values shape the way we work every day:
Building trust through open communication
We build trust and foster connections through open, transparent communication and dialogue.
Unlocking potential & lifelong learning
We believe in our unlimited potential and encourage lifelong learning and personal growth.
Keeping our promises
We keep our promises and drive meaningful innovation – for long-term added value.
A global network. A personal touch.
Headquartered in Switzerland and with branches across four continents, AMC operates globally – supported by a strong network of around 8,500 dedicated sales partners in over 30 countries, who provide personalised advice. Worldwide, over 15 million people have already chosen AMC.
Since 1963, we have relied on direct sales – and with that, on personal interaction, advice on equal terms and a strong sense of community. Our sales partners are not just brand ambassadors, but companions on this journey – with a genuine commitment to good food and a better life.
Manufactured in Europe – Quality that lasts
Our products are manufactured in state-of-the-art factories across Europe – with the utmost precision, high-quality materials and a keen eye for detail. The result: durability, sustainability and quality you can rely on – Made in Europe.
The AMC Food Lab – where the future is cooked up
At our AMC Food Lab, we develop new recipes, products and technologies for the future of cooking. Working alongside experts from the fields of research, product management and nutrition, we create solutions that are quicker, easier and healthier – tailored to the demands of everyday life.